Article Marketing- Valuable Advice Getting Started

Article Marketing- Valuable Advice Getting Started

How to Write Historical Fiction By Roberta Gellis

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Problems associated with article marketing

When you click on search engines, your keywords will literally result in thousands of websites. You can thank article marketing for that little fact.

Article marketing is the use of well-written articles to supply information on a topic that is closely related to a product. For instance, if you are selling a medicine on diabetes, a great way to promote the product and to catch the eye of people with diabetes is to write an article about diabetes! That way, your target market will be captured.

Articles used for this type of marketing will often include a bio box that will list down the company, the product and the contact details. Some will even have pictures of the product beside it. Quality articles that are used in this field are often informative and short. After all, you want to keep them interested and not bore them to death!

Article marketing has now become an online phenomenon. More and more articles about a variety of subject areas are being uploaded everyday over the internet. People who have websites have turned to articles to increase their page views.

In turn, they are supported by online advertisers who rely on their page views for advertisement views and consumer awareness. Search engines also rely on the articles submitted to their directories to rank websites during a search. The more articles in the directory, the better the rank.

But the use of online article marketing has lowered the quality of the materials that are being posted over the internet. Instead of the well-written articles that inform consumers about a relevant topic, websites post materials that are haphazardly written. Check some of the websites from the search engines’ lists and you will see for yourself the quality of the internet articles posted.

What you may also notice is a lot of duplication. Articles can be used from different directory sites and a number of people might have picked up the same article.

Another problem is that a lot of writers from NESB bid for article jobs offering their work for mere cents in the dollar. When they write articles in English it becomes immediately obvious that their English language skills are anything but proficient: the lack of correct grammar, spelling and sentence construction results in very poor quality articles.

Reliability is another issue with article marketing. Since articles are written primarily for the search engine rank and the page views for advertisers, most articles will no longer contain any authors. This is often considered to be an unreliable source of information, especially for people who are researching technical pieces.

My most important tip here is to employ writers whose first language is English if you are marketing your website in English. Native speakers and writers are the most proficient of course. Pay a little more, you get what you pay for in this case!

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Simple Ways to Start Creating The Marketing Article

If your web site contains everything about your business or it may be your complete business, you still need to get the word out and market yourself. Have you ever heard about the marketing article? This is a very effective way to capture many people’s attention, providing them with information that is of interest to them.

How to Write
Do you ever blog? Or have you written to a loved one? You are off to a good start. Everybody knows how to write something. But how to write for an audience takes a little extra knowledge of course. The reason for writing is the same in both cases: you are writing because you want your materials or information to be read.

Professional writers may do the task for a salary but ask any passionate writers out there and they will tell you that they are writing first and foremost because they love what they are doing. They want people to read their stuff. They want to help and inform others.
Read, Help, Inform
Remember these three principles. Use these to guide you when you sit down to write your first article. So where do you begin? Easy, firstly, what is your business about? Who is your target market? Then think about how to speak to them. They are the people to whom you are going to address your articles.

So let’s say your products are flowers. You are targeting professionals, married couples, young couples. Actually, anybody can be interested in your product. You can also focus on hotel management or the restaurateurs, even funeral homes and services. You can write articles that will go: ‘how to improve your hotel’s business with flowers,’ or ‘your restaurant’s ambience at its best.’

Next to consider are the rules that apply to internet writing, in order to succeed in this venture.

1. Short paragraphs

Your articles must be written for easy reading. You must understand that the people who will search the web for information don’t really have much time. Added to that, they will only be scanning your articles before they read the whole thing. Why? The web will provide them with a lot of, if not better choices for the subject that they are researching about.

2. Article submission sites

You must first join in the forums regarding this matter to get a feedback of your chosen sites. You must check the sites’ Google ranking and their ranking in Alexa. You must choose the ones that rank high and have a high volume of traffic.

3. Word count

Upon knowing to which sites you are going to submit your articles, you need to go over the rules on the site: the word count is the main rule and abide by it. There are sites that will accept a minimum of 300 word count for articles. Others will ask for a 500 or more minimum word count. You have to check and make sure to make sure that your materials will not get rejected.

And lastly, in creating a marketing article, do not forget to fill out the author’s bio box. This is your space to create a link to your own web site. This is how you earn your keep in submitting articles. Include you name, your business name, the call to action and the link to your site.

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Why Spend So Much Time Talking About Articles Anyway ?

Every business must have a strategy on how to spread the word about its products and services. It doesn’t matter if it is an online business or an offline one. If it is sales that you want to achieve, then you must do everything to market your products and services. One effective way to go about this is through Internet marketing using articles.

Business Strategy

Look at your own notes. How do you plan to promote your business? It doesn’t really have to be a big time venture that would eat up most of your budget. You need to be practical. Times are hard and not everybody can afford the likes of  broadcast ads.

Now you have two choices when it comes to affordable advertising. Either you use the print medium or you take advantage of the Internet age.  When it comes to print ads and direct mailing pieces like postcards, catalogs, brochures and flyers, find the right printing company to process your materials.

If you choose the second route, it will be much cheaper but you usually don’t know who is reading your ads. The advantage of this is that many people are browsing the web and you can tap into all of those people who may be enticed to become your clients.

Sit Down and Write

This is how most business owners do it these days. They create good content, establish themselves as experts in their chosen categories and invite people to click on their links leading them to their web sites.

How do you go about this? You have to choose what areas or categories you want to focus your articles on. Make sure that your intended target audience will be interested on those categories. This is already minimizing the wide range of types and kinds of people who will be reading your articles. This is just like you are making sure you are talking to the right people.

Choose the right article submission sites. Do not submit to every site that offes free article submission. Your business must first be associated with good choices. And this is the first choice that you have to make. To help you with your decision, you can join web forums about such topics. You can also check the Google ranking of the site. Check out also its Alexa’s ranking. This way, you will know which sites get high volumes of traffic.

Stay away from the spammy types. That will not do you any good. Yes, your articles may have higher chances to be crawled. But who would want to read materials that are rich in keywords but lack sense? You must convince people that you can help them. You must gain their trust. This way, there are higher chances that they will click on the links that you will provide on your author’s biography box.

Your author’s bio is a small space allotted for you to tell people who you are and convince them that you are that good that they must click on your link to find out more. This is the whole concept behind Internet marketing using articles.

This was created to help you promote whatever kind of business you have by first piqueing people’s curiosity then leading them your way, or in this instance, your web site.

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This is the beginning of a series of articles on ‘using articles for marketing purposes,’ which is one of the most cost effective forms of marketing.

What Does It Take To Succeed In Article Marketing?

What does it take to succeed in article marketing? That is the question you have to ask if you plan to use this cost effective form of advertising to promote your business. If you think about it, anybody can do it. You just have to know some of the basics.

When we talk of basics, the article regardless of the topic should be timely, consistent and informative. This is because you want to bring value to the readers even if in the end, you are making them avail of your product or service.

This begins from the title itself because catchy ones will make the reader want to know more about what you have to say.

As you work on the first paragraph all the way to the end, write this in a conversational tone. This allows you to connect with the reader as though you are talking with them face to face.  In fact, one of the best words to use is “you” because you are their advocate.

In writing the article, make sure to list down the benefits. Remember, people are more inclined to buy something if they know that there is something they can gain from using your product. For instance, you are writing an article on weight loss and you have something that can help make that happen. Just make sure of course you are able to deliver. Keep thing simple so even the average Joe can understand the message you are trying to convey.

The last part of the article should have a link to your website. Another way of doing it is to use the resource box. These two things are important because after reading your article, you want that person to visit your website. The same goes if what you are offering is a service and the only way to do that is to let them get in touch with you.

You should also post your work in other websites as well as your own so you are able to reach a wider audience. Keep in mind there are thousands of websites now and nobody will able to see your articles without the help of search engines. This is why keywords are very important. These should also be integrated to the article so choose these carefully so it will not disrupt the natural flow of content.

Don’t expect to write articles very well if you have never done this before. Just like any other skill, it takes time to develop and practice makes perfect. One way to do this is to read how other writers do it and then try to apply this to your own. You can attend a few writing classes as well so you can get feedback from your instructors.

So what does it take to succeed in article marketing? Basically good writing skills because how you do it may or may not increase website traffic. Those who have tried but failed have decided to enlist the help of a professional writer instead given that they have the experience to achieve what you are trying to put down on paper.

In the end, it is all about content which should be relevant to whatever you are selling otherwise you are just wasting the reader’s time.
Have a look at the links below to give you more ideas

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Well, here we go again…I’ve changed the template of this blog because the last template I was using wouldn’t show comments. Ok, so I have been through every inch of the changeable options sections, I swear.

It’s the blinking software glitches that get me going.

The wonderful people who left a subscription will be emailed the promised e-book, so please feel free to ask questions about it. I’m hoping this new template will work how I want it to.

Here’s an article for you to contemplate. It’s about Brainstorming.

Are you an article writer?  If so, how do you write your
articles?  Do you brainstorm?  If not, you may want to think
about doing so. After a close examination, you will see exactly
how brainstorming can help you, when it comes to writing
articles.

One of the hardest parts of brainstorming is coming up with
ideas.  If you are an article writer, you are urged to have a
pen and paper handy at all times.  This will be very helpful to
you, as many writers develop ideas at some of the most
inconvenient times.  In addition to sitting down and recording
ideas that you, yourself, have thought of, you can also do a
little bit of research. The easiest way to do this research is
online. Search engines and article directories can be your best
sources of information.  You should perform standard internet
searches on topics that interest you or topics that you are
willing to write about.

Searching the internet is one of the
best ways to get ideas for your articles.  You can take those
ideas and then brainstorm from there.  In fact, you next step
may want to be creating an outline for yourself.  Outlines are
just as beneficial to article writers as brainstorming is.

You can use your local library, search engines, article directories,
online forums and even enlist the help of your friends or family,
two heads are better than one at generating ideas for your articles.  In
fact, the more tools that you use, the better results your
brainstorming sessions may produce.

As you can see, there are a number of benefits to taking the
time to brainstorm.  To make brainstorming as effective as can
be, try to brainstorm in place that you feel
comfortable in.  Whether this place is in front of your computer
or outside basking in the sunshine; comfort is the key to a
successful brainstorming session.

To your success!

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Greetings,

For the special QWC edition on the ‘Digital Environment’ and how it affects writers, I have decided to give away another free report. If you haven’t visited this blog before, click on the coffee sessions 1 & 2 for easy step by step lessons in writing online, starting with articles. It is easy, it helps you focus and stay on task. This is the best way I know of freeing your creativity for your novel pursuits.

Free Report is:  How to Write A Report (e-book) style for the web environment.

So what do you do to get your free report? Leave a comment on my blog (click on the blue link above the heading  ‘No Comments’), subscribe via email and your report will be emailed to you directly. The email subscription is in the right column down near the bottom of the page.

The question/s for you to comment on: (subscribe in the box on the right column)

What sort of  information would you want to know to help you negotiate the digital online environment?

Have you ever written for the online environment before?

Best answer of course gets another great Freebie…. The Lazy Man’s Way To Writing Great Articles

(that’s the educator in me coming out!)

Have fun and thanks for visiting!

Eloise

Includes 9 ways to produce music videos on a shoestring budget, 4 places to find indie film directors who will produce your music videos for free, and more.

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Video is huge on the Internet.

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Nigerian writer Chimamanda Adichie talks about her stunning collection of stories THE THING AROUND YOUR NECK. And poet Honor Moore reads from and tells us about POEMS FROM THE WOMEN’S MOVEMENT. Our guests use fiction (Adichie) and poetry (Moore) to evoke the lives of women with power, honesty and grace.
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